What Makes It Awesome

The average person loves The Body Shop because they make really yummy-smelling, delicious sounding products (Strawberry Body Yogurt, anyone?). But if you dig a little deeper, you'll realise there's more than just this one (albeit tasty) reason to buy their products. It's easy to back up a brand because you love its products, without peeling back the layers and unveiling their brand ethos. Are they responsible? Are they ethical? Are they environmentally conscious?

We're all guilty of loving brands that throw caution to their moral conscience, but the beauty of this brand is that the warring factions of our hearts (that want fabulous—but ethical—products) can breathe easy. Apart from being a vegan, cruelty-free brand that doesn't test on animals, TBS has launched its first Community Trade recycled plastic endeavour by partnering with some really phenomenal NGOs—Plastics For Change, Hasiru Dala and Hasiru Dala Innovations.

Read entire article - https://lbb.in/delhi/plastics-for-change-573f2e/