Social Media Consultant (Part-time)
Title: Social Media Consultant (Part-time)
Reports To: Associate Manager - Marketing
Location: Remote
About Plastics For Change
Plastics For Change has developed an ethical sourcing platform to create sustainable livelihoods for the urban poor while transitioning the industry towards a circular economy. Our deal process and mobile platform provide waste-pickers with access to fair and consistent income opportunities.
Similar to fair trade agriculture, our platform creates transparency and accountability from the base of the supply chain to the store shelf. This results in more efficient shared-value chains and higher quality recycled plastic. We provide expertise to help catalyze brands and manufacturers to replace the use of virgin plastic with ethically sourced recycled plastic, thereby immediately improving the social and environmental impact of their products.
Job Description
We are looking for a highly committed and passionate individual who believes in bringing change in the informal recycling sector through communications and marketing. This individual should be driven to create social and economic inclusion.
Duties and Key Responsibilities
Content Creation and Strategy:
Content Strategy for Social Platforms (Insta, FB, Linkedin, Twitter)
Content Creation for Social Platforms (Insta, FB, Linkedin, Twitter)
Research and Draft Blog Posts
Content Creation for Marketing PFC Products
Performance Marketing and Ecommerce:
Developing Paid Advertising/Performance Marketing Strategy for B2B and B2C marketing
Manage Paid advertising on multiple social platforms (Fb, LinkedIn, Instagram, Google Ads)
Develop and manage paid ad strategy for e-commerce
Split Testing Ads to Maximise Engagement
Grow Social Media Following
Web Development (Preferred)
Building and Optimising landing pages for campaigns
Optimising content flow on website/e-commerce site
Note: The roles and responsibilities outlined above are not meant to be an exhaustive list of tasks. Flexibility is required and the incumbent is expected to carry out any other related duties that are necessary for the optimum functioning of the company as a whole within the employee's skills and abilities whenever a need is pointed out, becomes apparent or as reasonably instructed.
Knowledge, Experience and Qualifications
1-2 years of experience in content creation and social media management.
Minimum of a bachelor's degree in marketing preferred.
Understanding and experience in using social media tools (analytics and content management)
General knowledge of social and environmental concepts and methods.
Past experience in performance marketing will be preferred.
Past experience in e-commerce will be preferred.
Experience in creating content - written and visual will be preferred.
Fluency in English a must, Knowledge of Kannada useful
Skills
Good interpersonal skills.
Open to new challenges.
Good data management, documentation and reporting skills.
Good computer skills – MS Office, Social Media Tools
Ability to work under pressure and prioritise tasks.
Eye for detail.
Able to learn new systems, methods, processes and procedures.
Able to meet deadlines and produce quality outputs.
Proactive and self motivated.
Humility, honesty, transparency, integrity and ability to maintain confidentiality.
Disclaimer
PFC is an equal employment opportunity for all employees and provides employees with a work environment free of discrimination and harassment. All employment decisions at PFC are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. PFC will not tolerate any kind of discrimination or harassment based on any of these characteristics. PFC encourages applicants of all ages.
