marketing manager
Plastics For Change has developed an ethical sourcing platform to create sustainable livelihoods for the urban poor while transitioning the industry towards a circular economy. Our deal process and mobile platform provide waste pickers with access to fair and consistent income opportunities.
Similar to fair trade agriculture, our platform creates transparency and accountability from the base of the supply chain to the store shelf. This results in more efficient shared-value chains and higher quality recycled plastic. We provide expertise to help catalyze brands and manufacturers to replace the use of virgin plastic with ethically sourced recycled plastic, thereby immediately improving the social and environmental impact of their products.
JOB TITLE: Marketing Manager
REPORTS TO: Chief Impact Officer (CIO)
LOCATION: Bengaluru
CTC: As Per Industry Standards
The senior marketing manager will be leading the marketing efforts of Plastics For Change. They will develop and carry out the implementation of the marketing strategy for the organisation with a goal of building awareness and driving opportunities for Plastics For Change internationally. This role is all about leading a movement to optimize plastic waste as a resource for reducing poverty.
They will ensure that all marketing activities are high-quality and high-impact, and their role will work across various marketing and communications disciplines. This role would include digital marketing, content creation, social media management, public relations, website management and B2B communications.
Duties & Key Responsibilities
Strategy & Coordination
Contribute towards developing the marketing strategy for Plastics For Change and its foundation and ensure that it is carried out.
Contribute towards the development of a successful Social Media Strategy and the practice of an engaging social media calendar.
Contribute towards Cause Marketing efforts for our Brand Partners.
Contribute towards marketing strategy for the growth of Plastics For Change’s B2C merchandise.
Coordinate and Plan the collection of photo and video assets from Plastics For Change’s various field locations.
Content & Web Development
Contribute towards the content strategy (B2B & B2C) for Plastics For Change’s social media and web content.
Support in the design and development of B2B sales enablement collaterals such as decks and videos.
Storyboard and produce engaging video content for B2B and B2C audiences.
Create B2B content like webinars, whitepapers or informative videos.
Performance Marketing and Ecommerce:
Contribute towards advertising efforts on multiple social platforms (Fb, LinkedIn, Instagram, Google Ads)
Manage paid ad strategy for e-commerce
PR
Manage media opportunities for the organisation - including press, podcasts and online media outlets.
Write press releases and develop long standing relationships with journalists.
Design & Branding
Ensure a consistent design theme throughout the company’s internal and external collaterals.
Review and update the company’s branding as required.
knowledge, experience & qualifications
Bachelor's/ Master's degree or equivalent experience in Marketing
5+ years' experience in marketing
Highly capable in social media marketing across all channels
Ability to multi-task
Exceptional B2B content creation which is highly researched and well presented
Creative and skilled in storytelling
Photography and videography skills preferred
TO APPLY: Please send us a YouTube private link of your video recording telling us why you are awesome and why you want to work with us; along with your CV to recruitment@plasticsforchange.com. Please keep the video duration for less than a minute.
**********
DISCLAIMER
PFC is an equal employment opportunity for all employees and provides employees with a work environment free of discrimination and harassment. All employment decisions at PFC are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. PFC will not tolerate any kind of discrimination or harassment based on any of these characteristics. PFC encourages applicants of all ages.
